ALAMEDA, Calif. (June 2018) –– From Donsuemor, the original US baker of madeleines, comes a twist on the classic Traditional Madeleine in the form of a seasonal Pumpkin Spice Madeleine. An instant fan favorite since its release three years ago, the pumpkin spice treat is set to surpass last year’s sales by more than 40 percent this holiday season. Pumpkin Spice Madeleines, baked in a memorable seashell shape, are buttery and spiced with the flavors of pumpkin pie; cinnamon, ginger, nutmeg and clove. Pumpkin Spice Madeleines arrive on retailers’ shelves in early Sept. through late Dec.


“The pumpkin spice trend shows no signs of stopping. The American consumer has fallen in love with the flavor. So, creating a twist on our classic, French-inspired madeleine not only felt natural for Donsuemor, but we knew our bakers could deliver an out-of-this-world delicious version that would be an immediate hit,” said Laure Chatard, Sales & Marketing Director of Donsuemor. “It’s no wonder that sales have climbed so significantly in such a short amount of time.”


Donsuemor Pumpkin Spice Madeleine

Consumers keen on seasonal flavors of pumpkin spice can enjoy the versatile madeleine treat alongside hot cider and hot chocolate, or simply as an indulgent snack. For the adventurous baker, Donsuemor suggests using the Pumpkin Spice Madeleines in reimagined desserts like No-Bake Pumpkin Tiramisu or as a crust in Pumpkin Cheesecake. Donsuemor is preparing for the upcoming season with a variety of options; a 28-gram Pumpkin Spice Madeleine in a foodservice tray perfect for cookie bars or in-store bakery display cases, and the consumer-friendly 17-gram, 8-count retail bakery option.



Donsuemor’s affordable, elegant cookies have made their way to the forefront of the baking and snacking industry by staying consistent and reliable with their flavors and quality. Every batch contains high-quality ingredients like European-style butter, cane sugar and fresh eggs. The products are certified kosher and have no preservatives or artificial flavors. Donsuemor’s product lineup includes Traditional, Chocolatey Dipped and Lemon Zest Madeleines, Vanilla Bean and Cinnamon Chocolate Sablés, French Almond Cakes, and the returning seasonal favorite, Pumpkin Spice Madeleines.


IDDBA attendees are invited to indulge in a #MadeleineMoment and taste the timeless flavors of Donsuemor’s Pumpkin Spice Madeleines and other products proudly on display at Booth #2761. Attendees may also view the products merchandised in a variety of ways throughout the IDDBA’s Show and Sell interactive marketplace, June 10-12.

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